How “Psychological” Should Economic and Marketing Models Be?
نویسندگان
چکیده
Vol. XLIII (August 2006), 341–344 341 © 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Teck H. Ho is William Halford Jr. Family Professor of Marketing, Haas School of Business, University of California, Berkeley (e-mail: [email protected]). Noah Lim is Assistant Professor of Marketing, CT Bauer College of Business, University of Houston (e-mail: [email protected]). Colin F. Camerer is Axline Professor of Business Economics, California Institute of Technology (e-mail: [email protected]. edu). This research is partially supported by a National Science Foundation grant (No. SBR 9730187). TECK H. HO, NOAH LIM, and COLIN F. CAMERER*
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